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In today's episode we're joined with Sam Gembel of Atlas Outdoor. Sam has successfully scaled Atlas to a multimillion dollar operation over the last 10+ years and now employees over 100 people. Building his team was a key point Sam talked about on the show, but a huge focus was the fact that no matter how many systems or processes or people you have on the team, if you can't sell then you'll never be able to keep those great team members or use the systems and processes correctly. Tune in to hear Sa drop a ton of nuggets on this one!

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