A creativity strategy means understanding the role of beauty, desire, and aesthetics in building consumer insight. It's the ability to converge unique and divergent experiences by helping people understand that strategy is creative. It is about building better cultures of collaboration and a toggle between wonder and rigor to solve problems and produce noble value.
One of the creativity structures we found effective in a company is orthogonal thinking. Orthogonal thinking proved efficient when it comes to cognitive diversity - making sure that you have teams where not everyone has the same training, resume, or background. Companies that are trying to encourage orthogonal thinking move towards integrated creativity, consistently in the teams.
Natalie's transition from her profession as an anthropologist to a creativity specialist, as she calls it, is a wonderful evolution - not denying that in the process, she also had moments where she was just in unbelief. She started helping companies find ways they could design more as an organization. In this episode, we will learn more about company strategies for a better culture, orthogonal thinking, and taking a creativity leap.
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Natalie Nixon, Ph.D. is a creativity strategist, global keynote speaker, and author. As president of Figure 8 Thinking, LLC she advises leaders on transformation- by applying wonder and rigor to amplify growth and
business value.
She is also one of Real Leaders' "Top 50 Keynote Speakers in the World for 2022". She is the author of the award-winning The Creativity Leap: Unleash Curiosity, Improvisation, and Intuition at Work - an honoree in the creativity category of Fast Company's 2021 World-Changing Ideas Awards. Her firm Figure 8 Thinking, was named among the top 20 women-led innovation firms by Core 77 in 2021.
Connect with Natalie via the following:
Email: natalie@figure8thinking.com
Mobile: +1-267-304-2010
Social:
LinkedIn: linkedin.com/in/natalienixonphd
Instagram & Twitter: @natwnixon
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52 Weeks of Me is hosted by Jacklyn Osborne and Erika Brooks.
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