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What happens when your branding doesn't work as well as you would like?
Maybe it doesn't differentiate your business from the rest of the pack, or your company has evolved, and your existing branding no longer represents what your company is today.
This can be a sign that you might need to rebrand your business.
And while the process may seem easy enough on paper, it might cause more harm if not done right.
An effective rebrand will not only provide your company with a new look or logo but also a new brand identity, one aligned with your business values and the service you provide your customers.
If not, it can alienate your loyal customers and confuse everyone else.
So how do you successfully rebrand your business?
In this episode of Help! My Business Is Growing, our guest Kelly Wittman shares her valuable insights on strategic brand building, particularly rebranding, and how - if needed - it can benefit your growing business and lead to continued success.
Kelly Wittman is a Brand Strategist, Visual Designer, and Owner of Witt and Company, a brand strategy and design studio that helps small business owners amplify their purpose through consistent and cohesive branding. Before the unplanned start of her business in 2017, she spent six years in marketing, event management, and fundraising, specifically in the nonprofit and startup space.
Now, she happily wears the title of ‘unemployable’, is proud to have a business that supports her life, and is on a mission to help entrepreneurs create their version of success.
In this week's episode, we discuss
03:38 What are some of the issues businesses face that trigger a rebrand?
05:25 Is there more to branding beyond its visible elements, namely the colors, logo, and website? Is there anything else that can change how people think and feel about your brand that might not be as obvious?
07:54 How can a company find the balance between the founder's personal tastes and the clientele they're trying to serve when rebranding?
09:35 How should the management or marketing team document the different elements of a company's brand like the brand voice, and brand personality to ensure that everyone in the company is on the same page?
13:30 What is a realistic and reasonable timeline to evaluate the effects of a company rebrand?
15:56 What are some examples of rebranding that have gone exceptionally well?
17:55 What are the different goals people can have for their website, and how does that drive how the website is created?
19:40 How would two websites with different goals, like booking a consultation versus subscribing to an email list, differ? What elements would each have to drive the audience to the desired action?
21:20 What do businesses struggle with during the rebranding process?
24:38 What are some valuable techniques to help companies figure out how people are experiencing their brand to help them figure out what direction an impending rebrand should take?
26:23 What is one tangible thing that founders and businesses can do next week to get them closer to achieving a successful rebranding?
Resources:
Kelly Wittman, Bra
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