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While HubSpot has many features, it can also seem overwhelming. With so much going on, it’s hard to know where to start or how to make the most of it.
And if you're not careful, you can easily get bogged down in all the (helpful) bells and whistles and lose sight of your overall goals.
So, what exactly is HubSpot?
Why do businesses love it?
What makes it different from other CRM platforms?
And how do you go about implementing it into your business?
In this episode, my guest Jenelle McGrath and I break down all things HubSpot, including discussing its versatile features and the benefits it can bring. She also shares her insights on making the most of its capabilities and offers valuable tips for those considering integrating it into their growing business.
We discuss:
03:22 Who are the ideal customers for HubSpot's marketing automation platform?
04:12 How companies benefit from HubSpot
10:56 Common challenges when implementing HubSpot
13:24 Reasons small businesses migrate to HubSpot
14:55 HubSpot's role in streamlining hiring and recruitment
18:55 Utilizing HubSpot for employee onboarding
22:12 Different types of hubs available in HubSpot
23:19 Measuring leads, revenue, and SEO impact with HubSpot campaigns
26:37 Best practices for effective data tracking in HubSpot
31:35 Key factors for successful HubSpot training, including ownership, certification, and training resources
34:34 Effective training schedules and timelines for teams adopting HubSpot
36:48 Common mistakes made by sales and marketing teams after migrating to HubSpot
38:31 Actionable steps to take to prepare for HubSpot migration
Resources:
Jennelle McGrath, CEO, Inbound Sales and Marketing Growth Agency Partner, Market Veep
Website:
https://www.marketveep.com/
LinkedIn:
https://www.linkedin.com/in/jennellemcgrath/
Free Resources:
https://www.marketveep.com/marketing-ebooks-webinars
Kathy Svetina, Fractional CFO:
https://www.newcastlefinance.us/
Blog post | How to Successfully Implement HubSpot
https://www.newcastlefinance.us/listen/how-to-successfully-implement-hubspot/
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