Isn't that everyone's favorite sentence to hear?
Although nobody particularly loves being told that, we bring it up because when it comes to your marketing, it's important. It is far more about your IDEAL CUSTOMER than it is about your opinions when it comes to how your brand is being portrayed.
Now, should you be excited about what your company is doing and what it looks like? Absolutely! You should be able to get behind the messaging that your company is putting out into the world, but ultimately, it's about the person who is buying your products or services.
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