In this episode of Digital & Dirt, host Ian Dallimore speaks with Dan Dawson, Chief Creative Officer Grand Visual. They begin by discussing how Dan’s career lead him to Grand Visual and what makes Grand Visual a unique company. Dan and Ian then dive into several digital Out of Home (DOOH) campaigns crafted by Grand Visual and discuss the huge impacts created when using dynamic or interactive content. Lastly, Dan provides insight into creating shareable DOOH and why he focuses on creating a story above using the latest technology.
00:00 - 8:38 Beginning Grand Visual
8:58 - 13:32 Dynamic Campaigns
13:46 - 18:11 Interactive Campaigns
18:31 - 28:22 Favorite Grand Visual Campaigns
28:53 - 33:55 Pros, Cons & Challenges with OOH
34:04 - 35:49 Future of Out of Home
Google Maps USA :
Campaign
Vimeo
Google Play Music:
Campaign
Vimeo
My Disney Side (Shadow):
Campaign
Vimeo
Lynx - Angel Ambush:
Campaign
Vimeo
Pepsi Max
Campaign
Vimeo
Ted Lasso Apple TV+
To learn more check out - https://www.lamar.com/digitalanddirtpodcast
