In Episode 7 of this season’s Digital and Dirt podcast, Ian welcomes Laylah Funk, Copywriter at Adore Me, to discuss creative copy, product inclusivity, and sustainability in retail. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here -programmatic.lamar.com
Podcast Breakdown
00:00 - 01:22 Meet Laylah Funk
01:25 - 05:58 Career Path to Creative Copywriting
06:00 - 13:00 Who is Adore Me & Their Mission
13:02 - 21:43 Creative Copywriting & Brand Voice
21:45 - 34:55 BCorp, GAME Program, & Communicating Sustainability
35:00 - 39:17 Staying in Tune with Pop Culture
39:20 - 46:00 Influencer Culture
