In episode 4 of this season’s Digital and Dirt podcast, Ian welcomes Marc Bartholomew, SVP of OOH at Dentsu, to discuss the intriguing world of programmatic OOH advertising. Marc explains how he progressed from a sports enthusiast and agency intern to a driving force behind Dentsu's programmatic OOH strategies. To learn more about this episode, check out Lamar's blog linked here - https://programmatic.lamar.com/posts/marc-bartholomew
00:00 - 02:37 Introducing Marc Bartholomew
02:44 - 03:56 Youth Premiere League Soccer
04:08 - 07:08 Internship and Early Experience
07:19 - 10:27 What Does A Brainstorm Looks Like?
11:17 - 12:57 How To Enter Into Brainstorms
13:00 - 16:25 Creative Dynamic Content Team
16:37 - 19:17 Programmatic Strategy and Process
19:23 - 20:58 Adoption and Education
21:00 - 28:08 Bartholomew's Speech
28:14 - 29:38 Writer's Strike
29:46 - 36:51 Measurement
37:10 - 39:46 Fake Ads
39:48 - 42:01 What Else Excites Marc and the Brands He Works With?
42:13 - 43:18 Three Kidneys
43:23 - 44:17 Thank You Marc
