In episode 6 of this season’s Digital and Dirt podcast, Ian Dallimore welcomes Mae Karwowski, CEO and Founder of Obviously, to discuss the creator economy and the true impact of social media on culture and advertising. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here - programmatic.lamar.com
00:00 - 3:52 Rushtok/Tiktok Subcultures
4:45 -14:52 Her Career/Obviously
14:53- 20:15 The Creator Economy
20:30- 23:40 Relationship between Creator & Brand
23:41- 30:56 Technology/Media
31:00 - 34:40 Brand Journey
35:15- 37:43 Converse Tiktok Case Study
