In episode 14 of this season's Digital and Dirt podcast, Ian welcomes Jason Dorsey, Generations Researcher and Speaker at The Center for Generational Kinetics, to discuss how knowing and understanding the complex differences between generations can help brands become more effective marketers. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here - programmatic.lamar.com
00:00 - 6:30 Generational Kinetics
6:45 - 12:00 Generational Defining Moments
12:01 - 15:45 Millennials (Split of the generation)
15:46 - 20:00 Gen Z & their impact on advertising
