This episode dives deep into the transformative potential of geofencing for small businesses, demonstrating how this location-based technology can effectively target customers in real-time. Listeners will learn about the practical applications, success stories, and the importance of monitoring ROI in their digital marketing efforts.
• Understanding the concept of geofencing and its applications
• Examining case studies from local businesses
• Discussing the importance of ROI and analytics in marketing
• Exploring the benefits of demographic targeting in ad campaigns
• Emphasizing ethical considerations in using customer location data
• Encouraging small business owners to embrace geofencing strategies
