No one is going to pay attention to your brand until they know you can solve a problem for them. Being able to talk clearly about the problem you solve for your clients can help you build a brand that connects and sticks in people’s minds. So what problem are you solving?
IN THIS WEEK'S EPISODE
- How to build memorability by becoming known for a specific problem
- Big brand names who’ve become known for the problem they solve
- The deeper problems your clients might not talk about, and why they’re important to uncover
- The wildly popular copywriting formula that relies on you having a clear problem
- How to choose a problem to focus on, especially if you offer many different services.
LINKS & RESOURCES
