Simone Ince leverages her fifteen years of strategy, marketing and communications experience to drive success within her corporate career at Sun Life Financial and her digital production company, 43° North Productions Inc. Simone shares her journey in balancing her leadership role in her "9 to 5" and while creating capacity to tap into her passion, producing film projects that have been recognized at notable events like the Toronto International Film Festival. Balancing success in both industries does not come easy. Simone talks about how she navigated the psychological struggles she faced trying to fit into and navigate non-diverse environments. She credits her resiliency and grit to her blended upbringing as a Trinidadian-Canadian.