"Data is the new gold", was the phrase that changed Iman's life forever. It was uttered to him by a Customer who owned an exotic car when he was working as a Valet Attendant. His curiosity and drive pushed him to pursue a career working on digital engagement, creative media, and understanding trends through data. Iman has contributed to corporations such as Fox, Redbull and Giant Spoon as a Business Intelligence and Data Analyst. In this episode, we learn about his new role as the Global Marketing Science at OMD USA. Iman speaks about his insecurities growing up speaking 2 different languages and not attending college