SUMMER SERIES / Today's episode is the fifth in a 6 week summer series, where I answer the most popular questions sent in by the audience. Today's episode was based on audience questions around “How to design for the current mindset of my customer?" The answer is split into two perspectives, the first from a customers point of view who feels like they have lost their sense of style, I suggest some ways to rediscover the way in which they express themselves and then the second half, from a business point of view, looking at how to design for a customer in this position whose style may have changed because of the pandemic.
For all the shownotes, including any links to resources mentioned, head over to www.belindahumphrey.com. You can also download the new FREE Map your Supply Chain here, or connect with Belinda on Instagram at https://www.instagram.com/belindahumphrey_ or LinkedIn https://www.linkedin.com/in/belinda-humphrey-99749043/
Disclaimer: Whilst every effort is made to ensure that information is accurate at the time of recording, much like the fashion industry itself, this information may change.
TOPICS:
Colour, design, style, mindset, trends, sustainable sourcing, revenge shopping,
