As we charge into the new year, I want to share a 3-step process we follow to remove marketing as a bottleneck in our business – allowing us to get so many customers that production & fulfillment become the bottlenecks.
It's the problem of, "We can't spend more marketing dollars because we can't handle the amount of orders coming in."
We use these three steps as barometers very heavily with paid advertising, in particular.
If something isn't working, we can ask ourselves a few questions to know what needs to change in our overarching strategy.
First, you need volume. (Which exposes weakness)
Then, you need maximum profit.
Finally, you need MORE volume.
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