In the final Marketing Espresso episode of 2022, I (Bec) reflect on a year of huge business changes, challenges faced, and lessons learned - and looks ahead to what 2023 has in store.
This episode is all about A year in review and what I learned from it. I learned that it's important to be mindful of the negativity we consume and to focus on what we can control. I also learned that it's important to always be evolving and growing our businesses.
In 2023, I'm going to be focusing on the things that I know will generate a return and on the things that I love.
"I think it's really easy to look at the negative, but it's really hard to think there's actually an opportunity in everything that happens."
In this episode, you will learn the following:
1. What has been the biggest shift for Plum and Bec this year
2. How has the pandemic affected people's spending habits
3. What is the best advice for marketing in 2023
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This podcast has been produced and edited by Snappystreet Creative