We're in a world where now where consumers CARE.
They care about what you care about as a business and the impact you have on the world.
Consumers are willing to create relationships with brands that are ethical, and that share their values, morals, and ethics when marketing to customers (and live to them). Consumers care about a brand's purpose and social and environmental impact, and businesses are being asked to create a purposeful brand.
"People these days care about what you care about - it's important to be a purpose-driven business and have conversations about what it is that you stand for."
In this episode, you will learn the following:
1. Why is it important for businesses to care about their social, environmental, and economic impact
2. How can businesses create brands that reflect their values, purpose, and ethics
3. How can consumers become more aware of the world around them and become better consumers
DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative
