Today I am joined by fellow brain nerd Tara Ladd, & we are diving into the psychology of design.
With access to programs like Canva everyone suddenly thinks they're a creative genius, but today we're discussing why having a Canva account doesn't make you a designer.
There are so many essential elements that need to be thought through with any kind of design.
For example, the design brief outlining the purpose & intention behind the design, who the design is meant to attract, & key elements which need to be included in the design.
We need an understanding of how things work, & why things work the way that they work.
Great design subconsciously influences the decisions of those viewing it. You can make someone feel something through visually appealing or visually emotive design.
Before you go on your design journey be sure you understand:
Who the target is
What platform(s) it will be appearing on
The Objective of the design
Key messaging
Format
Contact details
Remembering you have 3 seconds to capture the attention of your audience.
Shout out to Catfish designs in this episode
Tara Ladd is an ADHD-powered visual brand strategist and the driving force behind Your One and Only, a strategic brand and design studio. With over 16 years of experience in the industry, she's worked with top player brands like Coca-Cola, McDonald's, Telstra, and Bupa.
As a mum of two boys, Tara is deeply committed to challenging societal norms and empowering working women and mothers. Her passion for creating change is reflected across her channels, including her podcast 'Brand and Butter,' where she delivers a refreshingly honest, no-BS take on the power of branding and the impact of design thinking on our behaviour.
You can catch her via the below links:
Personal Instagram @iamtaraladd
Linkedin tarajoyladd
Website
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LinkedIn – Bec Chappell
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This podcast has been produced and edited by Snappystreet Creative
