In this episode of Marketing Espresso, I chat with Bonnie Wicks, founder of Third House Creative, about why traditional sales funnels are no longer effective and what’s replaced them. We unpack how buying behaviours have shifted, why trust-building is more important than ever, and how to design a brand ecosystem that fosters genuine relationships.
Bonnie shares her approach to helping coaches, creatives and course creators ditch the old linear marketing funnel in favour of a more human-centred, multi-touchpoint strategy. It’s a refreshing and practical take on modern marketing that puts connection ahead of conversion pressure.
Whether you’re feeling stuck in the funnel framework or looking to deepen your brand’s impact, this episode is full of insights on how to meet people where they’re at—without the bro marketing tactics.
Key Topics Covered
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