Recently I was asked in a Masterclass how to refine your marketing message when you have several different markets to address!
Not every business should niche down to a point where they only service one ideal client, it's just an utter trend and often would be detrimental (depending on your business model of course.)
So the reality is some of us are trying to address different markets.
In this episode I am giving my tips about finding common threads, articulating what it is that you do, and understanding who is in each channel.
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This podcast has been produced and edited by Snappystreet Creative
