Do you know the return on investment on the marketing activities you currently do?
Return on investment involves so many different facets of the business.
For example, one key thing to consider is are you tracking the LEAD or the SALE as ROI?
Because there are two parts to this
This is why a great CRM is a good idea for any business so that you can be qualifying the quality of your leads, rather than just focusing on the quantity.
Another key point to ROI is how you be physically tracking it!
For example, did you undergo a big branding campaign which involved non-digital aspects and therefore your way to judge the ROI was through basic ‘how did you hear about us’ or have you done a branding campaign which you will just have to use the old ‘the phone is ringing method’
The great thing about digital marketing is that it has made every aspect of marketing incredibly trackable, but it doesn’t mean it is always the best option.
Always ask the age old question “how did you hear about me”
Where to find me
Instagram @bec_chappell - https://www.instagram.com/bec_chappell/
LinkedIn – Rebecca Chappell (very formal we know) - https://www.linkedin.com/in/rebecca-chappell-b003b130/
Where to find Plum marketing Solutions
Instagram / Facebook @plummarketingsolutions - https://www.facebook.com/plummarketingsolutions
LinkedIn – Plum Marketing Solutions Australia - https://www.linkedin.com/company/43279691
DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative
