Firstly what is a USP - well it's a unique selling proposition. Why is it important? Because it is your edge in the market.
We don't find our USP by looking at our competition and trying to figure out how to do it better.... That's just BS imitation and it will completely miss the magic you bring to what you do, and why you do it.
In this episode I am giving you my tips on how to discover your USP with two very simple exercises.
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This podcast has been produced and edited by Snappystreet Creative
