This week’s episode was inspired by a DM that slid into my inbox:
“Is long-form content still important?”
And look, I get it. The internet is full of opinions — and half of them contradict each other.
Once upon a time, we were all told to write 1,500-word blogs stuffed with keywords like it was our full-time job. Now? It’s all TikToks, AI, and short-form everything. So… do we just throw the blog out with the bathwater?
Spoiler: it’s not that simple. (Of course it’s not.)
In this episode, I’m breaking down:
Plus - the truth about “multi-channel strategy” and why you don’t need to be everywhere, all the time, doing all the things.
Whether you love writing or would rather eat your laptop than draft another blog post or long email, this episode will help you figure out how to show up in a way that actually works for you.
Have a listen and let’s stop following cookie-cutter advice that wasn’t built for your business in the first place.
One Key Takeaway
Your content strategy should be based on your goals, your industry, and how you like to show up. Long-form isn’t dead - it just needs to make sense for you.
DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative
