You wouldn't hire generic "tradie" to fix your leaky gas pipe. Just like you wouldn't (shouldn't) hire "generic" marketer to take care of your marketing.
Marketing is the overall umbrella, within it you will find a specialist for each and element that makes up the marketing realm.
After being and working with clients and teams of all sizes I quickly learnt marketers are expected to know everything and be a jack of all trades, but that isn't the case if you want quality, expertly driven marketing. Different aspects of marketing such as SEO, Google, social media, and advertising all require specialized knowledge.
Further to this, I believe that good marketing starts internally with you - or your team, and it is important to outsource for specific talent when necessary.
"Marketing is an art. And the artists that are marketers are training in their field, in their specialty constantly."
"Good marketing starts from the inside of a business, not the outside of a business."
In this episode, I discuss:
1. Why do marketers need to be a specialist in their field
2. What are the benefits of viewing marketing as a department, rather than a person
3. How can business owners get clarity on their marketing strategy and reach their goals
DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative
