Verification on social media sounds like a badge of credibility, but is it really worth your money, data, or peace of mind? In this episode of Marketing Espresso, I unpack the truth about Meta and LinkedIn verification and why I personally won’t be handing over my cash or passport details anytime soon.
Remember when the Instagram blue tick was a symbol of influence and credibility? It used to mean you’d built a large following and had a presence worth protecting. Fast forward to today and anyone can pay for it, which strips it of the trust it once carried. Platforms like Meta have found a way to monetise what used to be free, asking businesses to pay for verification in return for supposed benefits like better customer service and algorithm support. But do these perks really exist?
On the LinkedIn side, verification doesn’t cost money it costs something more valuable: your personal data. To get verified, LinkedIn requires you to hand over your passport. In a world where major companies are hacked regularly, that feels like a risk that far outweighs the reward.
The key takeaways from this episode are simple:
The action I’d encourage you to take is to review where your marketing time and money are being invested. Are you paying for verification, ads, or tools that aren’t bringing a return? Are you treating social media as your primary business driver instead of a supportive channel? If the answer is yes, it might be time to rethink.
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