In this episode of Marketing EspressoI chat through how to know "Was That A Good Campaign?"
While chatting with a friend, we discussed the difficulty of getting feedback and validation when it comes to marketing campaigns and how to know if they have been successful.
It is important to have a set brief at the start of the campaign, to be realistic about what the campaign is going to include, and to track the results. The intentionality behind the campaign should be taken into account and a campaign debrief should be done to measure success.
“Your data is going to tell you if your campaign was a success.”
In this episode, you will learn the following:
1. How do you know if your marketing campaign has been a success?
2. What are the key steps to creating a successful campaign brief?
3. What do you need to track in order to measure the success of a campaign?
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This podcast has been produced and edited by Snappystreet Creative
