Let's chat about the importance of staying engaged over the Christmas period, despite the temptation to 'ghost' customers and take a break.
So why is it important to have a presence during this time even when we think our clients aren't around?
Great question! It is a great opportunity to build brand recognition, provide helpful content, and position ourselves as thought leaders. Consistency over the holiday period is key to having an impact on our market.
"It's about showing up when no one else is showing up. It's about that branding, it's about the positioning, it's about the continual work that we do and the consistency that we have that helps us position ourselves in the way that we want to be positioned and reach our market."
In this episode, you will learn the following:
1. How to avoid 'ghosting' customers over the Christmas period
2. What strategies can be used to stay visible during the holiday season?
3. How to use the holiday season to build a brand and position yourself as a thought leader!
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This podcast has been produced and edited by Snappystreet Creative
