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A marketing strategy is not just a fluffy document but a practical day-to-day guide that should include your brand, customer, product or service, goals, and marketing execution. It also should include considerations for customer experience, internal marketing, processes, and systems. It's important to get external help to ensure all areas are considered and the plan is as effective as possible.

"If you don't have a goal in mind, how can you work hard to achieve that? Or how can you know what you need to do in order to achieve that? Because we need goals to work towards."

In this episode, you will learn the following:
Unpacking the components of a successful marketing strategy, including understanding your brand, product, customer, and goals.
Exploring the importance of creating the right processes and systems in order to implement your strategy and report on its success.

DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/

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LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative