In today's episode of Marketing Espresso, Rob Volpe shares his insights on the importance of good communication and empathetic behavior.
"When you're asked 'why' you go on the defensive, as the asker you go on the offensive, it comes out in a very different way." - Rob Volpe
Rob Volpe is the CEO of Ignite 360 and author of Tell Me More About that solving the Empathy Crisis one Conversation at a Time.
This is Rob Volpe's story...
Rob Volpe is the CEO of Ignite 360 and author of "Tell Me More About That: Solving the Empathy Crisis One Conversation at a Time." He is a thought leader in the role of empathy in marketing in the workplace. In the latest episode of "Marketing Espresso" Rob talks about the importance of good communication and empathetic behavior. Rob also shares some tips on how to improve your relationship with your partner and improve your productivity at work and in your personal life.
In this episode, you will learn the following:
1. How to ask customers why they chose your company without sounding accusatory
2. The importance of good communication and empathetic behavior
3. How to be compassionate to yourself
Resources:
Find Rob Volpe:
LinkedIN: https://www.linkedin.com/in/rmvolpe/
Instagram: @Empathy_Activist
TikTok: @EmpathyActivist
Facebook: Rob Volpe, Empathy Activist
Twitter: @rmvolpe
Chapter Summaries:
[00:00:06] - Today's Marketing Espresso is the Marketing Caffeine hit of the day. In the episode, the guest is an expert in empathy who will share his insights on the show.
[00:01:28] - Rob Volpe is the CEO of Ignite 360 and author of Tell Me More About that solving the Empathy Crisis one Conversation at a Time. He lives in San Francisco with his husband and three cats. He is a thought leader in the role of empathy in marketing in the workplace.
[00:02:23] - Bec will talk to us about asking customers why she runs a consumer insights firm and asks people questions for a living.
[00:04:31] - As a marketer, the first question you should ask is, how did you find your company and what led you there? As a kid, when you were getting into trouble with your parents, you were put on the defensive. When you get into the workspace, you need to reframe the question. Challenge your team to do that.
[00:09:34] - There are many different ways to reframe questions. It's interesting when you don't feel like you're asking it as an accusation all the time. When you're on the defensive, as the ask you go on the offensive, it comes out in a very different way.
[00:10:30] - In the latest episode of "Marketing Espresso", rob talks about the importance of good communication and empathetic behavior. Rob also shares some tips on how to improve your relationship with your partner and improve your productivity at work and in your personal life. People are more themselves at work now. The communicat
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