Imagine for a moment...
That your firm only said “yes” to the clients you really enjoyed working with.
AND
That those clients happened to be the highest paying clients.
Dream scenario, right?
When you’re just starting out, anyone willing to pay you to help them is a “good fit.” Everyone has to pay their dues.
But too often as you grow, you add additional industries and services to the roster to appease new clients, and before you know it, you’re doing everything for everyone.
Welcome to the first in our Marketing First Framework Series. In this podcast, Lee Reams II, Founder and CEO of CountingWorks PRO, and CountingWorks PRO Design Associate, Janice Hostager, cover what’s wrong with a referral-only firm, stress the importance of positioning your firm to find your dream clients and HOW to position your firm.
