This week we're finally wrapping up season 1. It's been a long road, but we're very grateful for the journey and support for all of our listeners.
This episode has to be one of our favorites (like all of our other episodes), but Magnus Greaves is an absolute delight to chat with about all things F1. He is the founder of RaceWknd - a magazine founded amid the pandemic, highlighting the culture of F1. It encompasses cultural and travel recommendations and recounts the sport's rich history. Magnus talks about his experience as one of the few Black entrepreneurs serving the industry and how diverse perspectives play a crucial role in the storytelling journey for the RaceWknd.
Abby and Magnus discuss why it's essential to cater to a broader fanbase because being a fan of the sport is a lifestyle in itself. They talk about the opportunity and potential in the sport around the diverse fanbase off track and how F1 and the ecosystem benefit from multiple ways by keeping them engaged through experiences and products throughout the year.
Tune in to hear an enthralling and educational episode to start the 2022 season. Then, follow RaceWknd on IG and Twitter (@theracewknd) to follow their fantastic journey.
