We're back after quite a long break. In this episode, Abby is joined by Ben Fuller, a budding young creator in the F1 space. Ben leads a community of 50k people on the audio-focused social networking app clubhouse and runs an online sports trading card store. Ben also has an interesting theory - NFTs will be the next frontier towards fan engagement in the sport. The culture of ever-changing technology outside automotive engineering plays a crucial role in how F1 expands and appeals to its new and existing fanbase. Crypto sponsorships became a common sight in F1 in 2021, and drivers have started dabbling in personal NFTs.
So why does it matter, and what can we expect in the future from this technological development? Tune in to understand the basics of what really are NFTs and how are they different from cryptocurrency and how we think the range of potential applications in F1 is fascinating.
Follow Ben on Clubhouse, IG, and Twitter (@benfullerf1) and find his trading card store at formulafuller.com.
(Ben's social media handles have changed since we recorded this episode).
