We’ve all heard about mega-hype, when the benefits of something are exaggerated to the hilt. The opposite has taken hold in retail –
a condition Carol calls “nega-hype”. As tempting as it is to join the gloom-and-doom crowd, doing so is deadly to your retail positioning and business development. As pessimism hits a fevered pitch, Carol reveals powerful alternatives that drive differentiation and results for retail product, brand, and solution suppliers.
In this episode you’ll learn:
• Why nega-hype is so pervasive
• The best advice Carol received on staying in the game
• How price presumptions play into nega-hype
• One question that will always set you in the right direction
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