In-store experience took a backseat to basic clicks-to-bricks functionality as online sales skyrocketed and store visits declined in the heat of the pandemic. Now, retailers are determined to give their bricks some dedicated love as store traffic roars back. Waves of remodels, retrofits, and refinements are set to hit retail and a multitude of stakeholders will benefit. In this episode, Carol Spieckerman highlights the motivations behind retailers’ renovations and how the results will transform shopper experience, brand partnerships, and retail support opportunities.
In this episode you’ll learn:
· Why retailer revamps may change D2C brands’ priorities
· Which categories will take center stage as new concepts debut
· Why flagship stores may begin to flag
· How frenemy hookups impact modernizing momentum
Want to be a guest on Spieckerman Speaks Retail?
Contact team@spieckermanretail.com
Check out more of Carol's retail insights and updates
Follow Carol on LinkedIn
Follow Carol on Twitter
