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Welcome to the Lempert Report LIVE. On today’s broadcast:

• Conflicted Consumerism puts price ahead of principles
• Instacart and Roku team up
• Is it the downfall of plant-based milks?
• Surprise! What we eat differs from what the USDA says we should
• The new Farm Bill might surprise you
• Unilever’s latest marketing ploy

Hope you’ve had a chance to check out my multi-part food trends series on Forbes.