USDA gives approval for gene edited beef, regenerative farming gets a boost, Kroger’s private brand gets a lawsuit, Google figures out how to eliminate food waste and Ford has some fun. In the metaverse we explore how to eat, on The Lempert Report we discuss the language of plant-based foods, Jason Green is next week’s guest on Lost in the Supermarket and we share just one intriguing thought of his and in the Bullseye – a new virtual food hall that just might make you hungry.