"A story is an ancient technology that helps us make meaning and draw conclusions. A story well done leads us down a path that guides us to a decision. It's an experience that enters our mind."Before we introduce you to Kyle — our special guest on today’s episode of the podcast — let’s play a quick game.Here are the rules:Imagine that you’re standing in front of a group full of your ideal customers.You have exactly 10 minutes to tell them a story.When your 10 minutes are up, if someone walks up to you and buys your product, course, or membership, you win!If on the other hand no one buys anything from you… you lose.Whomp whomp.Ask yourself, how confident are you that you could actually win this game?Do you know the exact story you would tell that would all but guarantee someone buys your product or service?If you’re like most people, you’d probably need a little help crafting the perfect story for your audience.This is where Kyle comes in.You see, Kyle is an entrepreneur, author, and story strategist. He helps coaches, experts, and influencers create deeper levels of connection and trust with their audiences through the power of storytelling.In this episode, Kyle carefully details three specific stories you can tell to instantly connect with your audience and move them to action. We also explore a number of fascinating topics related to storytelling and entrepreneurship.After you listen to this episode, we have a feeling that you’ll feel much more confident in your ability to tell a story that sells. We hope you enjoy!
