Welcome back to another episode of the Subscription Entrepreneur Podcast!This week, our guest is Jacob McMillen. Now, before we introduce him to you, we'd like to ask you two quick questions:1. Do you know how to write a piece of content that ranks on the first page of Google's search results?And 2... Once you've done that, do you know how to write copy that converts those visitors into leads, email subscribers, and customers?If you're shaking your head "no" to either of those questions, have no fear! Getting answers to these two pressing questions was the exact reason we invited Jacob onto the show today.You see, Jacob is an accomplished copywriter and content marketer who helps online businesses implement highly effective copy and content marketing strategies. We dive deep into both copy and content in this episode, covering important topics like:- The 10 essential principles of effective copywriting- How you as an entrepreneur can create your own copy (even if you HATE writing)- The key differences between copywriting & content marketing- And much more!If you've ever felt like you're swimming in a sea of misinformation about copywriting or content marketing, this episode is for you. Jacob is a fantastic teacher and does a great job of clarifying what it is you should and shouldn't be paying attention to if you want to increase traffic and conversions.Over the past year, Jacob has also started his own membership community. Towards the end of our conversations, he shares his main takeaways from running an online membership community, including the do's and don'ts of new member onboarding. This is a really special episode and we hope you enjoy!
