In this solo episode of the Gloria Chou PR Podcast, Gloria breaks down the three golden rules of high-ROI content creation—designed specifically for small business heroes who want more sales, not more likes.
If you’re tired of the content hamster wheel, this episode gives you a clear, stress-free roadmap to create long-lasting, sales-driven content without chasing trends or relying on Instagram Lives.
Why Content ROI > Content Quantity
Gloria shares why content should be repurposable, strategic, and aligned with your business goals. From her podcast workflow to skipping Instagram Lives altogether, she shares what actually works when you’re building a business—not trying to be an influencer.
The 3 Golden Rules for Smarter, Sales-Driven Content:
What You’ll Learn in This Episode:
Final Takeaway:
You don’t need to go viral or hire a content agency to get results. You just need:
✅ One long-form content asset
✅ A smart repurposing system
✅ A share-first mindset
If you're building content to sell and not to influence, this is your tactical blueprint.
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
www.gloriachoupr.com/masterclass to get the LATEST strategies to dominate AI search, get featured in gift guides and make more sales!
