As we roll on with our challenge of 31 podcast episodes in 31 days, today Shaun talks about the benefits of focussing on a niche population in your business.
It is widely accepted that marketing to a more narrow set of people can be much more successful than promoting your services to anyone and everyone. In this episode we explore why this is the case, how to implement this approach and what the upside is when you do it well.
Enjoy!
