This week, we're revisiting one of our most popular episodes, "Empire State of Mind," and diving deeper into the strategies that will help you attract those coveted "seed clients."
Here's what we covered:
The Mindset Shift - Believing in Yourself and Your Offering
The Client's Perspective - Being the Solution to Their Problem
Beyond Social Media - Exploring Additional Platforms and Strategies
Action: Find out where your clients spend time- platforms, etc.
Effective Social Media Marketing - Creating Content for Your Target Audience
Your message will resonate more when targeted instead of random posts like "Book an appointment with me; something just opened up last minute." Try speaking to someone's problem, "Are you experiencing the frizz that comes with the changing weather? Tell me about it! I have a solution for you. Book an appointment, and let's chat!"
Action: Identify your target audience and what challenges they face.
The Art of Photography - Standing Out in a Visual World
Learning the basics of photography and lighting will help you stand out in the crowd.
Action: Go online and read or watch something on YouTube about basic photography - to take it a step further, find something specific to whatever device you're using. So iPhone, specific camera, whatever you got.
Uniqueness - Setting Yourself Apart in a Competitive Market
What makes you, you?
Action: Write down a list of areas you'd like to specialize in, then under each, create a separate list and write down everything you wish the public knew about the topic
Say you focus on lightening services, and you want to let the public know that you don't have to insanely damage your hair to achieve a result; tell them that! Tell them how! Tell them why!
Building Trust Through Transparency
Examples: Ask a few supportive clients for reviews
Action step: Share them on social media or in a newsletter.
Digital Marketing - Expanding Your Online Presence
Social media can be powerful for your business, but that doesn't mean you should ignore other marketing strategies.
Examples: blog, podcast, newsletter, etc.
Action: List possible avenues to explore, then identify the one you'd be most comfortable pursuing.
Retention Strategies - Keeping Clients Happy and Engaged
Keeping clients is as, if not more, important than gaining clients.
Examples: community involvement, updates on social or your blog, quality service, follow-up post appointment, etc.
Action Step: practice by following up with one client post-appointment.
We challenge you to take action with at least one of the items we talked about today.
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