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In this week's episode, Jen and Todd talk about business culture, and how to create, change and enforce it.

What is a leader?

As the leader, you run the show, not clients, not staff.

Creating opportunities for your staff.

Communicate with people how they want to be communicated with.

Be honest with yourself.

Constantly demonstrate and live your culture.

Be authentic.

Create a positive, inviting atmosphere for your staff.

Focus on becoming the best communicator you can.

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