When we talk to other hair pros, one of the common things we hear is, "how do I find more clients?" and that's an OK question but not the one you should be asking. The question should sound more like, "How do I find the right clients for my business?"
So today, we're going to break down some strategies and thoughts that will help you gain more "seed clients" remember, seed clients are the clients who pay your prices, don't complain, respect you, and treat you how you deserve to be treated.
You have to believe in yourself and your offering SINCERELY, from your pricing to your work. This all starts with your state of mind.
The second step is to think about how things look through other people's eyes. You are not the main character in other people's lives; they are. They likely don't care that you took another certification by a popular cleaning product. They care if you're the best solution to their problem. That's it.
Think outside of social. Social is cool, and it's free, and we recommend utilizing it. But we must use other platforms and strategies we'll dive into soon. Since we are still using social media, here are a few things to consider.
You need to create for the target audience: if you're not an educator or trying to be an educator, you probably shouldn't be posting formulas. You should prob post before & after pics (show the face!), show people being happy, and show their eyes.
You need to learn a touch of photography, even if you're using a phone. In fact, especially if you're using a phone. You need to understand a little bit about lighting, composition, and on and on if you want to stand out.
You need to be different on social (and any marketing efforts), or you won't stand out. Stop copying everyone and posting the backs of heads repeatedly–it doesn't play to how potential clients think.
Demonstrate your business's strategic differences.
Reviews & Social Proof
Online Booking
Make the process as frictionless as possible.
Digital Marketing
Website
Other possibilities to explore:
Retention is HUGE!
Client experience should be a focus for every salon business.
Connection to your brand.
Follow up
Referrals
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