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Today, we're talking about marketing!
A business needs to be in a state of constant marketing.
Let's talk about the Instagram Blue Check Subscription
They removed increased reach as a benefit on March 17th
"Expand your reach with increased visibility and prominence in some parts of IG and FB like comments, search, and recommendations." This "benefit" was removed.
My 2¢
- I think it's a plan by a giant company whose numbers are dropping.
- I think it's tricking many people into thinking something cool will happen because most people are looking for a magic pill.
- Most people think, "If I just do this one thing, it'll put me over the top!" when you should think, "How can I do common things uncommonly well."
- Again, it goes back to asking the RIGHT questions: How can I stand out to my target clients is a much better question than what can I do to get popular on an app?
- If you have a small following or are trying to build your clientele, focusing on a blue badge next to your name isn't help you. Use that $15 for marketing that will give you a measurable return.
Here's where you should focus:
Internally
- Ask the RIGHT questions
- Decide WHAT you want to do - What services do you want to offer or highlight?
- Decide WHO you want to serve - avatar
- Figure out WHERE those people are - This could be digital or in the actual real world.
- Figure out HOW you will make them aware of your existence - how will you stand out?
In the real world
- Bring coffee to a local business owner and chat with them
- Setup a time to speak at a local hair school
- Volunteer at a local school event in your town - We're setting up at the father-daughter dance in our elementary school
- Find an open house or other events that might be looking for people to attend - we've been invited to business owner groups, and you can be too!
Online
- Focus
- Try - Give an honest effort
- Focus on the WHERE your potential clients are and not on where you want them to be - for example, if your peeps are on FB, but you're only posting on IG, then you won't experience as much success.
- Be clear
- Stop trying to impress other hair pros - that does NOTHING for you
- Focus on being the best solution to people's problems, your target audience.
"Attracting the RIGHT Clients" blog post
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