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In this episode, we're chatting about several topics that surround building a clientele and marketing to your PERFECT clients.
State of Mind
- It's important to believe in yourself and your offerings - if you don't buy in, no one else will. This includes your pricing.
- Have a positive mindset when it comes to your pricing and work.
Understanding Your Clients
- Think about things from the client's perspective
- Clients don't care about your certifications; they care about you being the best solution to their problems.
Marketing Strategies
- Utilize social media, BUT it's critical to think outside of the box!
- Want to stand out? Consider launching a podcast or blog.
- You must stand out on social media.
- Demonstrating your business's strategic differences can help attract the right clients.
Social Proof and Reviews
- Reviews and social proof can help attract new clients.
- Your reviews don't have to include only 5 stars; remember, you're not trying to be for everyone; you're trying to find your perfect clients.
Online Booking and Digital Marketing
- Making the booking process as frictionless as possible will increase your bookings. Fact. People want simplicity.
- Your website needs to have clear contact information, online booking, and consistent branding.
Client Experience
- Focus on and evaluate your client experience.
- Retention is huge for building business, and keeping current clients happy will lead to more referrals. Those referrals will likely be similar to those sending them.
Follow-Up and Referrals
- Following up with clients will make them feel special.
- When was the last time you reached out post-appointment to let a client know you appreciate them?
Reach out if you'd like to talk about how we may be able to help your business grow!
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