This week, we're covering creative marketing! Our intent is to get you to think a little differently and to have some fun with your marketing.
Strategies we currently use and some we've used in the past:
Instagram AR Filters and Interactive Content:
Example: Create (or hire someone to) a custom AR filter that adds virtual hair extensions or uses your salon's signature colors or patterns.
Action Step: Research and collaborate with a filter creator. Promote it on social media to engage your audience.
Influencer Collaborations Beyond Beauty:
Example: Partner with a local fashion influencer to create content featuring hairstyles that complement different outfits.
Example: Partner with a local food critic and meet for coffee or a snack and share your opinions.
Action Step: Identify local influencers whose audience aligns with your salon's target audience and propose unique collaboration ideas beyond typical beauty shots.
Pop-Up Events:
Example: Partner with local businesses to host pop-up events.
Action Step: Brainstorm creative events that resonate with your salon's brand and clientele. Promote these events through social media and email newsletters.
-Have a local artist stage your salon.
-Host a local musician.
Get-togethers:
Example: Hiking or walking (Support a cause that aligns with your brand)
Example: Host a client appreciation day for your loyalist clients - create a list of your top 5-10 clients and invite them for refreshments as a thank you.
Action step: Create a list of 2-3 causes you're interested in supporting that align with your business. Reach out via email to gauge interest.
PRO TIP: Remember that some won't even take the time to reply, some will pass, and some will think you're crazy. That's OK.
Private live-stream:
Example: Invite clients and potential clients to a limited live-stream event.
Example: Set up a take-home bag that clients will pick up before the online event. Then, utilize the items during your event.
Use Zoom or Google Meet, or find an alternative - search "Zoom alternatives."
Action step: Identify 3 common problems you can solve for your clients.
Loyalty Programs:
Example: Reward people for engagement.
Action Step: Design a loyalty program that offers discounts and encourages clients to interact with your salon through referrals, social media, and reviews.
Collaborative Cross-Promotions:
Example: Partner with a nearby spa, massage, etc. business.
Action Step: Identify complementary businesses in your area and propose mutually beneficial cross-promotion.
User-Generated Content:
Example: Start a hashtag campaign encouraging clients to share their salon experiences on social media.
Action Step: Create a branded hashtag for your salon and actively engage with and repost user-generated content.
Our challenge to you: Choose one action step from the episode and implement it immediately in your salon marketing strategy.
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