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In this episode Jen & Todd are chatting about some of the lessons they've learned along the way.
Failure to fully plan
- Business foundations and their importance
- When planning you should do your best to have the most information possible
- Being prepared is always a good thing
Paralysis by analysis
- Get your idea down on paper or wherever it is you make notes or build things.
- Create a plan and a strategy for launching.
- Do the work.
- Move quickly but not recklessly.
- Launch.
- GET TO ASSESSING!
- There's value in being first, there's value in improving something, there's value in accomplishment and achievement, know where there's no value?
Never launching.
No, sally, you're not a perfectionist.
Avoiding numbers
- Todd used to avoid numbers because it stressed him out. What quickly happened was he inadvertently added stress to his life.
- Not knowing your numbers puts you at a massive disadvantage.
- Understanding the math is possible by being honest with yourself and looking hard at every dollar that moves through your business.
- Make a plan with your accountant and/or bookkeeper or a financial advisor.
- Become like really freaking excited about understanding your numbers and how you can use the information to do things like predict your next year.
Trying to be for everyone
- Todd skipped creating avatars and rolled with the if he build it they will come method with my gym.
- Jen's last salon, under some extremely terrible advice, also tried to be for everyone. It didn't end well.
- In the beginning of Todd's business career he avoided most marketing and what he did do had very little focus.
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