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Happy 100th episode!
We're discussing pricing in this episode but with a different approach.
Here are the things we touched on:
- Industry echo-chambers.
- Why can't the hair world make up its mind?
- Jen shares a story.
- Complainers are going to complain regardless of price.
- Todd shares a story.
- Your mindset and the support you have will allow you to charge more than the industry standard.
- Strategy, effort, and planning are the key to successful pricing.
- Put yourself in the shoes of your target client.
- How your rent (among many other factors) influences your pricing.
- Weak-ass leadership.
- Time behind the chair doesn't dictate your price or worth.
- Being active behind the chair and holding a license are entirely different things.
- What happens when leadership buries its head in the sand.
- Groupthink is not your friend.
- What you choose for a pricing structure (hourly, ala carte, or some hybrid) is almost irrelevant.
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