In this episode (we're both fighting the longest-lasting cold ever), we're talking about a few strategies we've used to put clients in chairs.
Topics covered:
Facebook.
Facebook isn't dead; in fact, we've leveraged Facebook to bring plenty of clients into Hello Hair Co. You can do the same, and it does NOT require paying for adds, but it does work best with effort and a strategy.
Referrals.
Referrals work, but they need to be done properly. Telling 100% of your clients that you want to do their friend's hair may not be as effective (quite often, it isn't) as targeting your BEST clients.
The real world.
It's easy to post to social and be done, but nothing compares with real-world interaction and creating relationships in your community.
Effort.
Random could work. You might get lucky. Having a focused, thought-out approach will always yield superior results in the end.
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Best,
Jen & Todd
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